S3 Connected Health
Pharma decision-makers awareness campaign
S3 Connected Health asked Journalista to translate its novel tech offering into language its target audience would respond to. Appealing to influential pharma execs – from brand managers to the C-Suite – the firm got ahead of its competitors by defining its pharma and medtech solutions in clear, engaging language.
S3 Connected Health is involved in cutting-edge digital patient support programmes in partnership with major pharma companies around the globe. Following a strategic deep dive, we devised a series of attention-grabbing thought leadership articles tailored for pharma verticals aimed at senior decision makers. The articles painted a picture of how technology was about to change the industry. It explained how smart firms could leverage this knowledge to prosper as healthcare payers in all markets demand better treatment outcomes in reaction to rising costs and ageing populations.
Progress to date
Following an in-depth market analysis, we rolled out a strategy that focused on simple messages designed to communicate the business and industry impact of the impending shift in the healthcare industry priorities in macro economic and simple human terms.
S3 Connected Health’s earned media coverage in titles including Pharma Phorum, PM Live, Pharma Times and Pharma Exec has now reached around 350,000 high-level target decision makers in the Pharma industry.
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