By James Tout on 5 January 2018
A quick recap: Our 2017 in tweets
How does it happen every year? If you’re anything like us, you probably heaved over the finish line at the end of 2017 wondering where 12 months had gone. And when you’re mid-dash, it’s hard to see the bigger picture of what you’ve achieved in the past year.
Well, all in all, we had a great one. Mainly because we kept the focus squarely on what gets us all up in the morning – doing great work for our clients that gets them owning the media agenda, reaching new audiences and influencing the conversation across a range of policy areas.
We’ve kept it short and sweet by giving you a tweet summary of some of our best work from last year.
Happy New Year everyone – and if you’re on the lookout for a PR and communications agency that can get you the kind of coverage you see below, you know where to find us 🙂
Okay, so the first one isn’t technically a tweet – but only because the folks over at DigitalHealth.net changed the link!
Our year kicked off with Simon Hudson, co-founder of digital transformation experts Cloud2, penning a thought-provoking piece for the bible of health IT gurus. Borrowing a phrase from the Prime Minister, Simon asked if it was a case of “jam tomorrow” for those NHS Trusts that were ‘Just About Managing’ on the digital front, as central funds for digital transformation were funnelled to a handful of go-ahead centres instead of those struggling to adopt new technologies to improve patient care.
Professor Henrietta Moore, Director of the UCL Institute for Global Prosperity, warned in a Huffington Post blog that a so-called ‘hard Brexit’, seen by advocates as the economic “shock treatment” the UK needs, would exacerbate the UK’s divisions.
— UCL IGP (@glo_pro) February 13, 2017
We broke the golden rule of PR in March by ‘becoming the story’ – after winning a competitive tender to become Aston University’s retained communications agency.
— PRWeek UK (@prweekuknews) March 3, 2017
…And later the same month we secured them some fantastic coverage in the Telegraph of Dr Rahul Potluri’s research into a rare form of heart attack mainly affecting younger women which has the potential to save thousands of lives a year globally.
— Telegraph News (@TelegraphNews) March 19, 2017
We finished the month on a high by securing an interview between Dr James Brown of Aston’s School of Life and Health Sciences and BBC news anchor Huw Edwards to discuss the impact of new Public Health England guidance on sugary foods in the fight against obesity.
— Journalista (@JournalistaLtd) March 30, 2017
Professor Henrietta Moore contributed to a comment series on Open Democracy on the future of work – and argued that the first step towards more fulfilling employment worldwide was to smash our obsession with GDP-based economic growth.
— Crowdsourcing Week (@CrowdWeek) June 9, 2017
While in a provocative piece for DigitalHealth.net, Dr Felix Jackson, Medical Director of compliant healthcare messaging app medCrowd, started a debate on the commonplace – but prohibited – use of consumer messaging apps in health and care settings by asking: ‘WhatsApp, doc?’
— Journalista (@JournalistaLtd) April 25, 2017
We got the MES annual conference, Challenge 2020, off to a great start with an HSJ piece from keynote speaker Rory Campbell, Partnership Registrar at John Lewis. His central message – that retail leaders with good staff satisfaction levels like John Lewis – could provide some pointers for the NHS, gave an interesting outsider’s perspective on what can be a very closed organisation.
— Nick Goodman (@Nick_MES) May 11, 2017
Dr Georgina Gould, a junior doctor and member of medCrowd’s advisory board, highlighted how NHS workers’ use of social messaging apps to send clinical information to each other had become so widespread that a fully secure and rules-compliant alternative was sorely needed.
— Guardian Healthcare (@GdnHealthcare) June 6, 2017
Sticking with a medical theme, we secured coverage on BBC Breakfast for a project led by Aston University researcher Dr Ian Maidment. His work aims to develop real-world solutions to the problem of ‘tablet overload’, with more than 6,000 deaths a year linked to medication management problems. The coverage prompted Pharmacy Research UK to contact Dr Maidment with a view to future collaborations.
— Journalista (@JournalistaLtd) June 21, 2017
Fresh new research from Aston University on the state of female entrepreneurship in the UK featured prominently across key business publications including the Financial Times. The findings, based on the Global Entrepreneurship Management (GEM) project led by Professor Mark Hart, found that the number of women business owners had surged by 45% in a decade.
A surge in the number of women starting businesses in the UK has narrowed the ‘enterprise gap’ between men and women https://t.co/NCWt7oWCKg
— Financial Times (@FT) July 5, 2017
For this story, we produced a set of case studies and infographics, which gave a ‘human face’ to the statistics and were shared widely on social media.
Evidence that the media was taking the complex issue of non-compliant messaging apps being used in the NH seriously came in the form of a BBC News online article shared many hundreds of times on social media. Dr Felix Jackson, founder of medCrowd, got his message across clearly by stating in the piece: “Such platforms are used extensively, but it is against the law”.
— medCrowd (@medCrowd) July 6, 2017
Meanwhile, in another high-impact article for the Daily Mail, we helped charity Action on Elder Abuse showcase the shocking scale of abuse committed by those meant to be caring for older people. Real-life case studies set the tone for this uncomfortable piece, part of AEA’s campaign to have elder abuse treated as a “hate crime” against a vulnerable group.
— Journalista (@JournalistaLtd) July 8, 2017
Our video production skills came in handy for putting together an introductory video for medCrowd, explaining how the platform can be used by health and care teams to securely share patient information in a ‘conversation’ format and integrate with existing electronic patient record systems.
— medCrowd (@medCrowd) August 9, 2017
In an opinion piece for Local Government Chronicle, Mike Emmerich, a founding director of city economic growth consultancy Metro Dynamics, called on audiences in the local government sector to see past alleged ‘teething troubles’ for newly-created Combined Authorities across England and see their potential as drivers of more inclusive growth.
— LGC (@lgcplus) August 14, 2017
Aston University’s credentials as a leading centre for business research were flaunted in an article for Bloomberg. A fascinating study by Professor Ute Stephan found that cultural traits could lay behind different rates of entrepreneurship around the world.
— Journalista (@JournalistaLtd) September 5, 2017
And on the day of their annual conference, our client the Enterprise Research Centre was thrilled to have its latest research on the impact of research and development (R&D) grants on the firms that receive them, showing a marked jump in jobs and turnover. The research prompted an official response from Science Minister Jo Johnson, who hailed the “real impact” of grants.
Research grants ‘boost jobs and growth’ https://t.co/j4FrqZgve7
— BBC Science News (@BBCScienceNews) September 7, 2017
UCL’s Institute for Global Prosperity launched a seminal report on a new concept known as ‘Universal Basic Services’. The idea, presented as an affordable alternative to Universal Basic Income, was quickly seized upon by the Labour Party’s top team, with Shadow Chancellor John McDonnell issuing a statement saying the idea would “inform Labour’s thinking” as it developed its policies on public services.
There’s a new idea that might be even better than universal basic income https://t.co/UaKNHw2dpu
— The Independent (@Independent) October 11, 2017
— Labour Press Team (@labourpress) October 11, 2017
And we kept the engagement going on social channels with this nifty little video produced in-house.
Modernising UK welfare state for 21st century labour markets: new report on Universal Basic Services, launch 10 Oct https://t.co/ka14zAiwIa
— Jonathan Portes (@jdportes) October 5, 2017
medCrowd founder and Medical Director Felix Jackson sounded a warning on BBC London News about the potential for a “Brexit brain drain” to other cities following the relocation of the European Medicines Agency to Amsterdam. In doing so, he echoed the views of many leading lights in the health tech scene.
— Tara Donnelly (@tara_donnelly1) November 21, 2017
The appearance followed on from a thought leadership piece by Felix in Health Service Journal at the end of October, which asked how we can keep the UK at the forefront of digital innovation beyond Brexit.
Brexit could turn the digital talent tide back towards Europe – how can we keep Britain innovating? https://t.co/nw9YMigzvO
— Felix Jackson (@felixjackson) November 2, 2017
In the final month of the year, Action on Elder Abuse seized on official data on adult protection referrals to highlight the ‘postcode lottery’ across England when it comes to how seriously an abuse concern will be taken. Their damning report into the emerging picture featured on BBC London News.
Action on Elder Abuse highlights ‘postcode lottery’ for abuse inquiries – BBC London. Watch here – https://t.co/EedepYrIxZ
— ActionOnElderAbuse (@elderabuseuk) December 14, 2017