By Holly Sutton on 20 December 2018
Journalista celebrates host of new wins as 2018 draws to a close
It has been an exceptionally exciting and busy 12 months for Journalista with no fewer than seven new health and tech clients seeking our services to help them make the complex issues that matter to them clear to their key audiences.
With our new clients including app innovators, health tech start-ups and a collaboration between two government departments, we’re helping our newest additions to the Journalista family do everything from raising awareness of how tech can be used to give a voice to some of society’s most vulnerable children to improving how clinicians communicate remotely.
The magnificent seven are:
Part of Department of Health and Social Care and Department for International Trade, Healthcare UK aims to take UK healthcare expertise to the world. We started working with the agency in September 2018 to support its efforts to encourage NHS organisations to think about exporting.
We’re are now also supporting them to help shape their strategy to stimulate demand for UK health expertise in key export markets such as the Middle East.
After taking over from S3 Connected Health’s incumbent PR agency, Journalista was first tasked with developing a communications strategy and gaining some initial media coverage for their digital behaviour change-led therepeutics expert consultancy work for pharma and medtech clients.
Pleased with the results we achieved during this initial burst of activity, we are now working with them on a retained basis and helping the Dublin-based company establish a firm presence in the digital therapeutics market, and to position itself as a leading expert in this emerging field.
After being introduced by an existing client, we’re working with the Health Innovation Network (HIN), the Academic Health Science Network (AHSN) for South London – one of 15 AHSNs across England.
Connecting NHS and academic organisations, local authorities, the third sector and industry, HIN aims to act as a catalyst for change in healthcare.
Using our deep understanding of the health sector and media expertise, we’ve run a number of marketing and PR workshops for the current crop of health tech innovators on the HIN hosted digitalhealth.London accelerator, supported by expert input from the likes of Ben Heather (Health Service Journal), Sarah Johnson (The Guardian) and Darren Dodd (The Financial Times).
We are now working with the HIN to develop a communications strategy to support the roll-out of Escape Pain, a physio-designed education and movement programme that transforms the lives of people living with chronic knee and hip joint pain.
Following a competitive pitch, XenZone – established provider of technology to support mental health – chose us to handle the communications around their ‘First Listener’ campaign for their virtual counselling service Minds for Life. The First Listener initiative seeks to give online influencers the knowledge and tools they need to support the mental health of their followers, and the launch event we facilitated was well-attended, getting people talking both on- and offline. As a result, XenZone asked us to support their comms efforts across the full suite of their products.
Big Health is the team behind Sleepio, the cognitive behavioural therapy (CBT)-based sleep app that has been making waves following a ground-breaking study in the highly-esteemed journal JAMA Psychiatry. After they turned to us to help them launch Sleepio’s first NHS contract in Thames Valley, they’ve appeared in everything from the Telegraph to Huffington Post and The Times.
Anyone who uses Skype knows that you no longer have to be in the same room to get things done, but some sectors – such as medicine – need a dynamic set-up to enable remote teams to work effectively . Our new client IOCOM provides software that meets these needs, enabling medics to take part in virtual MDT meetings or remotely support complex emergency trauma teams on the ground at an incident to save lives. We’ve been working with them on a comms strategy that will help IOCOM make an impact with both clinicians and commissioners next year.
Mind of my Own App was created to make it easier for vulnerable children – e.g. those in care – to share how they are feeling. For a demographic that often finds it difficult to talk to social workers and other professionals, this is a tool that enables them to communicate when they want, in a way they works for them. We’re working with MOMO to help cut through the noise in the tech sector and ensure that anyone who works with vulnerable children knows about this game-changing piece of technology.