By Holly Sutton on 13 November 2019
Journalista acquired by ZPB Associates
We have a tried and tested working relationship between our teams spanning almost the full ten years both Journalista and ZPB have been in existence. Together, we have delivered award-winning campaigns for clients, including Dr Foster (shortlisted for PR Week Media Campaign of the Year) and Patient Opinion (winner PRCA Evaluation Award).
Journalista CEO Holly Sutton is to become Communications Partner with ZPB, joining forces with founder CEO Zoe Bedford to drive forward a shared vision.
The combination of Journalista’s communications talents, partnered with ZPB’s networks, data analysis, policy relations and market access strategies in UK healthcare, will super-charge growth for clients we work for.
Together we are able to offer clients the full-service support we increasingly find our clients need in developing the market insight, data, and sales strategy behind the communications programmes we develop and deliver. The elevated breadth and strength of our combined teams will also strengthen our offers in crisis communications and policy relations.
The acquisition of Journalista is part of a strategic growth programme aligned with ZPB’s recent relaunch of the Digital Healthcare Council, to enable every person to access safe, digital primary and secondary care. Earlier this year, ZPB also appointed three new senior advisors, former NHS CEO Paul Mears; Chairman of Croydon NHS Health Services, Mike Bell; and former NED at MHRA and the DCMS, Matthew Campbell-Hill.
The acquisition will also bring together Journalista’s roster, which includes Healthcare UK, Big White Wall and Enterprise Research Centre, alongside ZPB’s clients, including Novartis, Amazon Web Services (AWS) and Push Doctor, to further extend their combined reach into services, digital health and pharma.