By Holly Sutton on 2 June 2018
Campaign on use of WhatsApp in NHS hits target
A leading NHS diabetes consultant warned patients are more likely to trust banks to protect their data than the NHS, at our client medCrowd’s recent first birthday event, adding the health service has ‘not covered itself in glory’ when it comes to IT security.
The Portsmouth NHS trust based Consultant Endicronologist Dr Partha Kar made his comments for a film we created to help mark a successful first year for the professional health and care messenger app. The well-respected clinician joined leading doctors and digital health specialists in welcoming the tool, which is allowing the frontline to move away from the use of unsafe, non-compliant commercial tools such as WhatsApp.
Kar said he’s excited by the potential medCrowd offers to clinicians to communicate “without the fear of governance” preventing the sharing of confidential patient information.
Meanwhile, digital evangelist GP Dr Keith Grimes and former anaesthetist turned digital health startup specialist Dr James Somaroo both said they were fans of medCrowd because it offered the ability to communicate with trusted colleagues easily across locations – both domestically and internationally.
These filmed endorsements from high-level figures capped a year-long campaign that culminated with the endorsement and recognition of medCrowd by Health Secretary Jeremy Hunt.
Following a campaign against the unsafe use of WhatsApp in the NHS, we executed our clear ‘WhatsApp is unsafe’ PR strategy through widespread advocacy of the health-tech firm across trade, regional and national media. This led to high-level endorsement by key influencers, such as well-respected health commentator Roy Lilley, who has called MedCrowd’s technology “game changing.”
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