What we do
Driving increased online engagement through media relations
Journalista succeed because they listen, they interpret and they know that accuracy counts. They work with you to develop communications that build the voice and the conversation you want to have. They take time to understand the values of your organisation and consequently they can’t fail to contribute to its success.
Journalista were appointed after we’d tried out three other PR firms and scoured the market for someone we thought could translate ERC’s research into accessible material for a wider audience. Not only were they not scared of the numbers but they were prepared to get alongside senior academics to tease out the real story and develop the right angle for journalists. Journalista worked really hard and we were both surprised and delighted that three senior national journalists stayed for our entire conference and we had more than 90 pieces of coverage in two months! A great result.
We were delighted with the results of journalista’s efforts on delivering both important stakeholder management and fantastic prominent coverage of our data. The healthcare insight and knowledge of Holly’s team is second to none. Their ability to take the temperature and strike the right content at the right time gives them their edge.
Journalista’s in-depth connections with healthcare are second to none. Their relationship with the executive editor of HSJ gave us the initial opportunity to demonstrate what we do and engage the audiences we wanted to target. They demonstrated real creativity, openness and team working. We would be happy to recommend them.
Digital delivery has hugely multiplied demand for high quality content, and therefore the opportunities for good communicators to get their messages out there have similarly increased. To get an editor’s attention, ideas have to be bespoke, considered and add value. Journalista’s team understand this. They have a good understanding of the exclusive, valuable content that will grab the attention of our journalists and, ultimately, audience.