Twitter and Brand Varoufakis: the PR strategy behind the ‘Greferendum’

By Hugo Greenhalgh on July 6, 2015 | Category: Blog | Tags: , , , , , , , , , , | No Comments

Greece’s thunderous ‘No’ vote sent shockwaves across Europe – but would it have been possible without a PR strategy? Syriza’s use of social media to dominate the conversation was a simple but effective way of delivering the desired outcome in the ‘Greferendum’.

The role of Yanis Varoufakis – Greece’s greatest “fall guy” since Icarus – cannot be understated. He appeared cool and unfazed throughout the crisis, infuriating Greece’s creditors and attracting public support.  The self-confessed “accidental economist” resigned this morning, safe in the knowledge that with the ‘No’ vote delivered, his task was complete. Read more …

Battle of the hashtags

By Daniel Saunders on May 21, 2012 | Category: Blog | Tags: , , , , , , | No Comments

One of the central features of Twitter is its ability to detect trends through #hashtags. Once the preserve of protesters and campaigners, hashtags were seen as an opportunity to join the global conversation that communications professionals couldn’t resist.

This eagerness was responsible for some very public examples of what not to do as companies’ attempts to seize the initiative resulted in embarrassing own goals. In one notable case in 2009 tags used by Iranian pro-democracy campaigners were ‘piggy-backed’ by the furniture store Habitat to promote a sales promotion. This serious breach of hashtag etiquette resulted in widespread condemnation and served as a valuable warning of the pitfalls that issue-hijacking can present. Read more …

Update from a pinaddict

By Lorna Gott on April 10, 2012 | Category: Blog | Tags: , , , | No Comments

Log on to Pinterest and it’s a kaleidoscope of colours, a feast of gastronomic delights, stunning sunsets and fashion buys which have already got me screaming “I want that one”.

Like all your favourite glossy magazines rolled in to one digital extravaganza it’s needless to say, I’m hooked. Read more …

Things are about to get Pinteresting!

By Lorna Gott on March 22, 2012 | Category: Blog | Tags: , , , | No Comments

Over the last few weeks there has been an explosion of conversation about the online pinboard social networking site, Pinterest. Everywhere I look people are talking, writing, tweeting and blogging about it.

According to the number of Pinterest users to visit the site daily has gone up 145 percent since the beginning of 2012 and user growth is better than that of Facebook and Twitter at the same point in their history. Read more …

Top GPs learn PR lessons in live-simulation event

By Holly Sutton on May 12, 2011 | Category: Blog | Tags: , , , , , , | No Comments

Last weekend I was invited as a media expert to play the role of an editor in a two-day live simulation of the new GP commissioning arrangements by the Royal College of General Practitioners. The top-players of the GP world were there as part of a post-graduate learning programme, run by Exeter University, to suss out the potential pitfalls and key areas for development ahead of going live with commissioning reforms.

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Sex, drugs and copywriting

By Nitya Rajan on November 3, 2010 | Category: Blog | Tags: , , , , | No Comments

Writing for the web is a skill most flacks and hacks share in their tool kit and is increasingly making up a large chunk of what we do here at Journalista. By using our journalistic skills to talk directly to our audiences we’re entirely bypassing the mainstream media, such is the power of social media and the web as well documented in’s blog here.

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