Last weekend I was invited as a media expert to play the role of an editor in a two-day live simulation of the new GP commissioning arrangements by the Royal College of General Practitioners. The top-players of the GP world were there as part of a post-graduate learning programme, run by Exeter University, to suss out the potential pitfalls and key areas for development ahead of going live with commissioning reforms.
Writing for the web is a skill most flacks and hacks share in their tool kit and is increasingly making up a large chunk of what we do here at Journalista. By using our journalistic skills to talk directly to our audiences we’re entirely bypassing the mainstream media, such is the power of social media and the web as well documented in Journalism.co.uk’s blog here.
