Battle of the hashtags

By Daniel Saunders on May 21, 2012 | Category: Blog | Tags: , , , , , , | No Comments

One of the central features of Twitter is its ability to detect trends through #hashtags. Once the preserve of protesters and campaigners, hashtags were seen as an opportunity to join the global conversation that communications professionals couldn’t resist.

This eagerness was responsible for some very public examples of what not to do as companies’ attempts to seize the initiative resulted in embarrassing own goals. In one notable case in 2009 tags used by Iranian pro-democracy campaigners were ‘piggy-backed’ by the furniture store Habitat to promote a sales promotion. This serious breach of hashtag etiquette resulted in widespread condemnation and served as a valuable warning of the pitfalls that issue-hijacking can present. Read more …

Facebook + Instagram

By Daniel Saunders on April 10, 2012 | Category: Blog | Tags: , , , | No Comments

$1,000,000,000

At first $1 billion sounds like a lot of money. But this week we learnt it is just enough to get you a company with only thirteen employees and whose sole product is available for free.

A quick calculation can tell you that this price means that each employee is worth $77 million each, a valuation above and beyond any other buyout in business history. This tells you that this must be no ordinary product and to pay such a price you can rightly assume that this is no ordinary buyer. Read more …

Update from a pinaddict

By Lorna Gott on April 10, 2012 | Category: Blog | Tags: , , , | No Comments

Log on to Pinterest and it’s a kaleidoscope of colours, a feast of gastronomic delights, stunning sunsets and fashion buys which have already got me screaming “I want that one”.

Like all your favourite glossy magazines rolled in to one digital extravaganza it’s needless to say, I’m hooked. Read more …

Things are about to get Pinteresting!

By Lorna Gott on March 22, 2012 | Category: Blog | Tags: , , , | No Comments

Over the last few weeks there has been an explosion of conversation about the online pinboard social networking site, Pinterest. Everywhere I look people are talking, writing, tweeting and blogging about it.

According to Techcrunch.com the number of Pinterest users to visit the site daily has gone up 145 percent since the beginning of 2012 and user growth is better than that of Facebook and Twitter at the same point in their history. Read more …

Perceptions of social media among journalists

By Claire Melly on August 3, 2011 | Category: Blog | Tags: , , , | No Comments

As journalists and PR professionals, how do we perceive and use social media in our working lives?

Cision has undertaken a probing survey of 667 journalists to explore the basic facts, so we thought we’d share the best bits…

Read more …

Facebook group or page? The ultimate question simplified

By Oscar Holland on January 25, 2011 | Category: Blog | Tags: , , , , , , | No Comments

Following on from my recent post about using Facebook pages and groups for your business, cause or organisation, I’ve  summarised all of my key points into a comparison table.

Read more …

Fan page or group? The ultimate Facebook question

By Oscar Holland on January 13, 2011 | Category: Blog | Tags: , , , | 2 Comments

Having a professional and informative brand website only forms one dimension of organisations’ online strategy. An active presence on Facebook can be a far more effective way to build awareness and engage with potential customers, supporters or advocates.

The Daily Mail recently announced that Facebook generates 10% of all their UK traffic; and if its good enough for the world’s second biggest newspaper website then every organisation should be keen to embrace the potential.

Facebook offers a choice between groups and fan pages, but which one is right for your organisation or product?

Read more …

Poking your brand into the spotlight

By Nitya Rajan on January 7, 2011 | Category: Blog | Tags: , , , , , , , , | No Comments

Communicating effectively wields influence. With the growing world of social media doing this is increasingly effortless; Joe Bloggs can reach an audience of thousands on any given day.

Canadian maths and computer science student Paul Butler was astonishingly adept in visually presenting the rise of one such social media tool – Facebook. He took a sample of ten million pairs of friends and correlated it with each user’s current city and the number of friends between each pair of cities. Having merged this with the longitude and latitude of each city, he discovered that all the points of his graph formed a map of the world with each line representing a real human relationship.

Read more …