Greece’s thunderous ‘No’ vote sent shockwaves across Europe – but would it have been possible without a PR strategy? Syriza’s use of social media to dominate the conversation was a simple but effective way of delivering the desired outcome in the ‘Greferendum’.
The role of Yanis Varoufakis – Greece’s greatest “fall guy” since Icarus – cannot be understated. He appeared cool and unfazed throughout the crisis, infuriating Greece’s creditors and attracting public support. The self-confessed “accidental economist” resigned this morning, safe in the knowledge that with the ‘No’ vote delivered, his task was complete.