Top 3 most transparent PR stunts

By Oscar Holland on March 20, 2012 | Category: Blog | Tags: , , , , , , | No Comments

When well executed, publicity stunts are a great way to create excitement around your brand and show that you can do something fun as well. They can be feats of creative genius that engage the public and add a little colour to the news cycle.

From FHM projecting a naked Gail Porter onto the Houses of Parliament to Prince changing his name to an unpronounceable symbol, the PR industry has found some truly ingenious ways to get people talking.

However, PR teams have occasionally strayed from headline-grabbing creativity towards sheer fabrication and are rightly exposed by the media outlets they are trying to court. Here’s my list of the top three not-so-subtle stunts that test the old adage that ‘all publicity is good publicity’.

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NHS Greenwich

By Holly Sutton on October 8, 2011 | Category: Clients | Tags: , , , , , , , | Comments Off

Having a 'Cheeky Check Up' in a local supermarket

Having a ‘Cheeky Check Up’ in a local supermarket

'Cheeky Check Up' dental assistant with goody bags

‘Cheeky Check Up’ dental assistant with goody bags

Young families in the breastfeeding tent

Young families in the breastfeeding tent

Breatsfeeding tent and healthcare advisor with mothers

Breatsfeeding tent and healthcare advisor with mothers

  • Having a 'Cheeky Check Up' in a local supermarket
  • 'Cheeky Check Up' dental assistant with goody bags
  • Young families in the breastfeeding tent
  • Breatsfeeding tent and healthcare advisor with mothers

Journalista works with NHS Greenwich advising on their communications strategy, pro-active media engagement, crisis management, public affairs, patient engagement and internal communications.

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