When well executed, publicity stunts are a great way to create excitement around your brand and show that you can do something fun as well. They can be feats of creative genius that engage the public and add a little colour to the news cycle.
From FHM projecting a naked Gail Porter onto the Houses of Parliament to Prince changing his name to an unpronounceable symbol, the PR industry has found some truly ingenious ways to get people talking.
However, PR teams have occasionally strayed from headline-grabbing creativity towards sheer fabrication and are rightly exposed by the media outlets they are trying to court. Here’s my list of the top three not-so-subtle stunts that test the old adage that ‘all publicity is good publicity’.