Queen Square Imaging Centre

By Holly Sutton on November 28, 2013 | Category: Clients | Tags: , , , , , , , | No Comments

Incorporating two centres, the Queen Square Imaging Centre and the Heart Hospital Imaging Centre, QS Imaging is a private health care provider that gifts all profits back to University College London Hospital.

We are working with Queen Square Imaging Centre on a long-term marketing proposal to improve their referral rates within the private sector. We are initially carrying out a detailed piece of market analysis to inform a strategic plan that will lead our approach to improving QS Imaging’s communications with their key-stakeholders.

Top 3 most transparent PR stunts

By Oscar Holland on March 20, 2012 | Category: Blog | Tags: , , , , , , | No Comments

When well executed, publicity stunts are a great way to create excitement around your brand and show that you can do something fun as well. They can be feats of creative genius that engage the public and add a little colour to the news cycle.

From FHM projecting a naked Gail Porter onto the Houses of Parliament to Prince changing his name to an unpronounceable symbol, the PR industry has found some truly ingenious ways to get people talking.

However, PR teams have occasionally strayed from headline-grabbing creativity towards sheer fabrication and are rightly exposed by the media outlets they are trying to court. Here’s my list of the top three not-so-subtle stunts that test the old adage that ‘all publicity is good publicity’.

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PR Opportunities in the age of digital media

By Daniel Lombard on November 10, 2011 | Category: Blog | Tags: , , , | No Comments

The decline of print media continues with the closure of the print edition of Community Care, the long-running trade publication for social workers, which will move all its content online after 24 November.

This follows the closure of Computer Weekly’s print edition, which also went online-only earlier this year following the sale of the brand from Reed Business Information to TechTarget. Read more …

Power to local radio

By Claire Melly on July 21, 2011 | Category: Blog | Tags: , , , , , , | 3 Comments

The shock dissolution of the News of the World is a stark reminder of the media’s need to uphold trustworthy relationships with the public. In a great twist of irony, the so-called ‘the News of the World’, a major player in national print media, has been shattered by questions over the legality of its practises. It’s no surprise, therefore, that people are now turning to local radio as the most trustworthy form of news information.

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Five PR lessons from the death of Osama bin Laden

By Oscar Holland on May 10, 2011 | Category: Blog | Tags: , , , , , | No Comments

As with any major political event, the death of the world’s most wanted man marked a PR operation of unimaginable scale.

Far from being a vanity project, the way that such incidents are communicated to the rest of the world has greater bearing than almost any other PR campaign. Inter-governmental and interfaith relations are just a few of the things at stake.

Here’s what we learned:

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The Spin Crowd – Bad PR for PR

By Oscar Holland on January 19, 2011 | Category: Blog,Uncategorized | Tags: , , , , , , , | No Comments

I would normally keep tales of my visits to the upper channels of digital TV strictly to myself. These solitary moments of boredom often involve watching a failed Big Brother contestant operating a roulette wheel, or some spoilt, over-tanned teenager throwing a tantrum because their Daddy bought them a Lamborghini in the wrong shade of mauve (that’s My Super Sweet 16, for anyone with more exciting evenings than myself).

On this occasion however, I felt compelled to share my experience as I got the chance to see what my life could have been if I was born with perfect teeth, a nasal American accent and absolutely no sense of shame. Yes that’s right, the world of public relations is the latest to be given a glossy sheen by reality TV as The Spin Crowd follows the exploits of Jonathan Cheban’s Hollywood celebrity PR firm, Command.

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We’re hiring

By Holly Sutton on November 12, 2010 | Category: News | Tags: , , , , | No Comments

The Journalista team is growing and we looking for the right person/people to join our friendly team.

As a new-style communications agency, bridging the gap between journalism and PR, we’re looking for people with experience of communicating within the health sector. Ideally gained working within the mainstream media.

But as with any small growing company, it’s all about getting the right person. So if you’ve been working in health policy, communications or PR and have a passion for new media and an ambition to tell our clients’ stories we’d love to hear from you.

Please click below for the job ad details.

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