Having a professional and informative brand website only forms one dimension of organisations’ online strategy. An active presence on Facebook can be a far more effective way to build awareness and engage with potential customers, supporters or advocates.

The Daily Mail recently announced that Facebook generates 10% of all their UK traffic; and if its good enough for the world’s second biggest newspaper website then every organisation should be keen to embrace the potential.

Facebook offers a choice between groups and fan pages, but which one is right for your organisation or product?

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