Journalista scoops a leading industry award!

By Daniel Saunders on November 17, 2011 | Category: News | Tags: , , , | No Comments

Journalista is excited to announce our success in the 2011 PRCA Awards where we walked away with the trophy for Evaluation.

The category, which was introduced this year, focuses above and beyond the standard industry points of measuring success, with the aim of recognising the overall positive impacts of a campaign.

In order to succeed, a project has to demonstrate ‘that a PR team and its campaign are making a significant contribution to the organisation’ with an emphasis ‘on outcomes rather than outputs such as measures that result in an improvement in customer satisfaction, brand awareness or reputation, an uplift in sales, participation in a campaign or enquiries about a product or service’. Read more …

The Paxman experience

By Nitya Rajan on December 3, 2010 | Category: Blog | Tags: , , , , , | No Comments

I’ve just finished the last of Journalista’s media training feedback for 2010: a full report with positives and negatives on how the candidate approached and responded to each question; analysis of overall performance in each interview and most importantly a list of things to work on and improve in preparation for the next session.

But as the editors are basking in Katieesque media coverage of the Today programme, they might not be knocking on the doors of too many PR companies just yet.

Still there’s nothing like an exchange of fierce rhetoric with John Humphrys to baptise you into the world of interviews.

Read more …