Last weekend I was invited as a media expert to play the role of an editor in a two-day live simulation of the new GP commissioning arrangements by the Royal College of General Practitioners. The top-players of the GP world were there as part of a post-graduate learning programme, run by Exeter University, to suss out the potential pitfalls and key areas for development ahead of going live with commissioning reforms.
Top GPs learn PR lessons in live-simulation event
By Holly Sutton on May 12, 2011 | Category: Blog | Tags: commissioning, consortia, GPs, local press, media training, Royal College of General Practitioners, twitter | No CommentsCommunicating within the GP Consortia – how to engage all?
By Holly Sutton on September 27, 2010 | Category: Blog | Tags: Andrew Lansley, care brokerage, care brokers, Communicating health, communications, Department of Health, DoH, GPs, Patient-led commissioning, Patients | No CommentsSpeaking to the Royal College of GPs last Friday, Secretary of State for Health Andrew Lansley delivered a confidence shattering blow to the poor Department of Health communications person who wrote the national letter on patient records:
“We all received a letter through the door on patient records saying we could opt out if we wanted to, but the letter was so long and poorly written that I’m sure I wasn’t the only one who struggled to understand what it was saying!”
Ouch. However, having re-written the DoH standard issue press release into sentences that didn’t cause you pass-out for lack of breath mid-sentence, I catch his drift.
Healthcare for South West London
By Phil Reid on June 7, 2010 | Category: Clients | Tags: clinicians, crisi communications, crisis management, GPs, media training, NHS | No Comments
Healthcare for South West London commissioned Journalista to create and launch a digital strategy to engage local people and clinicians; manage crisis communications; provide media relations services and carry out a series of advanced media training sessions for all the medical directors and leading GPs working across South West London.
