Twitter and Brand Varoufakis: the PR strategy behind the ‘Greferendum’

By Hugo Greenhalgh on July 6, 2015 | Category: Blog | Tags: , , , , , , , , , , | No Comments

Greece’s thunderous ‘No’ vote sent shockwaves across Europe – but would it have been possible without a PR strategy? Syriza’s use of social media to dominate the conversation was a simple but effective way of delivering the desired outcome in the ‘Greferendum’.

The role of Yanis Varoufakis – Greece’s greatest “fall guy” since Icarus – cannot be understated. He appeared cool and unfazed throughout the crisis, infuriating Greece’s creditors and attracting public support.  The self-confessed “accidental economist” resigned this morning, safe in the knowledge that with the ‘No’ vote delivered, his task was complete. Read more …

Has David Cameron made a political communications whoopsy?

By Carl Packman on June 10, 2015 | Category: Blog | Tags: , , , , , | No Comments

All manner of supposed confusion and miscommunication took place on Monday as it was reported that David Cameron told journalists his front bench must support him on his reforms to the EU, or face being forced to resign.

Or, as one well known political blog put it:

Back EU, or I sack you”.

Without naming names, many of those government ministers are biding their time to try and become the next leader of the Conservatives when David Cameron steps down, which he promised he would by 2017. Read more …

This week’s media round up

By Daniel Saunders on December 16, 2011 | Category: Blog | Tags: , , , , , , , , , , , , , , | No Comments

The winds of change swept through this week’s media agenda in a number of ways. After a number of media storms it was a meteorological one which made the headlines with gales peaking at 165 mph causing substantial amount damage and destruction in Scotland.

In Russia, widespread demonstrations broke out over concerns about the transparency of the 4th December legislative elections, with many commentators branding the protests as the beginning of a ‘Russian Spring’… in the winter.

A post-dinner discussion in Belgium was the unlikely setting for this week’s leading story with prime minister David Cameron opposing EU treaty changes that were tabled in a response to the eurozone crisis. Despite its timing at the end of the week the sheer scale of coverage guaranteed the issue wasn’t caught short in its attempts to reach the top spot.

Read more …