A hectic January here at Journalista Towers, but one of our most successful months securing coverage for clients.
Our big story of the month was Faith Matters’ report into Muslim conversion in the UK. A Minority Within a Minority is the most comprehensive study of converts carried out in this country. It provides fascinating new insight into the size of the convert population, how they go about finding information and how they perceive their role in British society.
Picked up by broadsheets, regional papers, radio, TV and the blogosphere, the story achieved a reach of over 62 million people, a figure almost identical to the population of the UK.