Poking your brand into the spotlight

By Nitya Rajan on January 7, 2011 | Category: Blog | Tags: , , , , , , , , | No Comments

Communicating effectively wields influence. With the growing world of social media doing this is increasingly effortless; Joe Bloggs can reach an audience of thousands on any given day.

Canadian maths and computer science student¬†Paul Butler was astonishingly adept in visually presenting the rise of one such social media tool – Facebook. He took a sample of ten million pairs of friends and correlated it with each user’s current city and the number of friends between each pair of cities. Having merged this with the longitude and latitude of each city, he discovered that all the points of his graph formed a map of the world with each line representing a real human relationship.

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