To get your data on telly, pitch it in pictures

By Emma Meggs on June 24, 2015 | Category: Blog | Tags: , , , , , | No Comments
To get your data on telly, pitch it in pictures

They say a picture tells a thousand words and for many stories a cross-platform mix of print, broadcast and online can really maximise the impact of your message.

But how do you secure the coveted television broadcast slot?

The key challenge in many instances is how to take a complex issue or report and create something visually exciting for a broadcaster. Read more …

Five steps for making your complex story fit for media consumption

By James Tout on June 18, 2015 | Category: Blog | Tags: , , , , , | No Comments
Five steps for making your complex story fit for media consumption

How do you turn complex and data-driven reports into easily-digestible stories that the media will pick up and run with?

It’s a dilemma that faces all PR professionals. At Journalista, we specialise in taking complicated material from a wide range of sectors including healthcare, education and business, and boiling it down into something the media can work with.

Just this week we’ve worked on two major reports for clients ukactive and the Enterprise Research Centre (ERC). Read more …

Has David Cameron made a political communications whoopsy?

By Carl Packman on June 10, 2015 | Category: Blog | Tags: , , , , , | No Comments
Has David Cameron made a political communications whoopsy?

All manner of supposed confusion and miscommunication took place on Monday as it was reported that David Cameron told journalists his front bench must support him on his reforms to the EU, or face being forced to resign.

Or, as one well known political blog put it:

Back EU, or I sack you”.

Without naming names, many of those government ministers are biding their time to try and become the next leader of the Conservatives when David Cameron steps down, which he promised he would by 2017. Read more …

The Journalista Blog

A blend of marketing advice, PR know-how and topical news commentary courtesy of the Journalista team. We run successful campaigns and communications strategies for a range of clients including health, communities and social care. Stay up to date with our bloggers by subscribing to our RSS feed or blog bulletin.

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