The Rose Report and wisdom within the workforce

By Hugo Greenhalgh on July 20, 2015 | Category: Blog | No Comments
The Rose Report and wisdom within the workforce

With no prior warning, the long-awaited Rose Report was eventually published last week. The review, commissioned by Health Secretary Jeremy Hunt and led by former Marks and Spencer chief Sir Stuart Rose, set out to look at complex management structures within the NHS. It was reported that Sir Stuart had completed the work in December last year before the election but the publication date was heavily delayed.

Amid a national conversation about Jeremy Hunt’s seven-day service proposals, what should have been a landmark report has received little coverage. Indeed, the Health Secretary only afforded the “excellent” report only a fleeting mention in his speech to the King’s Fund on Friday, as he outlined his 25-year vision for the NHS.

Much has been made of the delay to the report’s publication. Hunt faced criticism as it became clear it would embarrass the government for its record of training leaders and managers just before an election that focused squarely on the NHS. Read more …

Twitter and Brand Varoufakis: the PR strategy behind the ‘Greferendum’

By Hugo Greenhalgh on July 6, 2015 | Category: Blog | Tags: , , , , , , , , , , | No Comments
Twitter and Brand Varoufakis: the PR strategy behind the ‘Greferendum’

Greece’s thunderous ‘No’ vote sent shockwaves across Europe – but would it have been possible without a PR strategy? Syriza’s use of social media to dominate the conversation was a simple but effective way of delivering the desired outcome in the ‘Greferendum’.

The role of Yanis Varoufakis – Greece’s greatest “fall guy” since Icarus – cannot be understated. He appeared cool and unfazed throughout the crisis, infuriating Greece’s creditors and attracting public support.  The self-confessed “accidental economist” resigned this morning, safe in the knowledge that with the ‘No’ vote delivered, his task was complete. Read more …

To get your data on telly, pitch it in pictures

By Emma Meggs on June 24, 2015 | Category: Blog | Tags: , , , , , | No Comments
To get your data on telly, pitch it in pictures

They say a picture tells a thousand words and for many stories a cross-platform mix of print, broadcast and online can really maximise the impact of your message.

But how do you secure the coveted television broadcast slot?

The key challenge in many instances is how to take a complex issue or report and create something visually exciting for a broadcaster. Read more …

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