No+Vello is the world’s leading permanent hair removal specialists with over 900 centres across 10 countries worldwide. Journalista have been appointed to assist the launch of the UK franchise by conducting market research that will help No+Vello understand the UK beauty market.
The research will be centred around understanding the potential market for No+Vello’s unique intense pulsed light (IPL) technology. The findings will inform a number of marketing decisions around location, branding and franchise expansion.
Using social media to target desired participants, Journalista will gather and analyse a wide range of information about potential customers’ beauty habits and preferences. This research will ensure that No+Vello are primed to harness the untapped potential market for permanent hair removal in the UK.