By Hugo Greenhalgh on 10 Mar 2016
Journalista hosts launch of digital health resource
Last Thursday 3rd March, we hosted the launch and did the PR for “Further, faster”, a new resource for people wanting to scale the use of technology in the NHS.
We supported the launch with an online media page that contained a news release for journalists and a case study to help bring the story to life. The website was covered by Digital Health in their industry round-up, including a link that will continue to drive people towards the resource.
With the Government’s announcement last month that the NHS will receive a £4 billion technology fund to drive its digital transformation, there are a wealth of opportunities for SMEs and startups looking to collaborate with the NHS. However, SMEs still report a number of barriers to uptake, such as finding the right people to talk to and understanding the complexities of the procurement process.
“Further, Faster” aims to overcome these challenge through knowledge sharing, offering tips for SMEs looking to do business with the NHS as well as advice for NHS boards on how to be more digitally-engaged.
Nearly 150 people gathered at our offices to hear members of the panel discuss the future of digital health and how SMEs and the NHS can collaborate.
— Journalista (@JournalistaLtd) March 3, 2016
On the top floor of our offices overlooking the OXO Tower, there was space for the SMEs involved to demonstrate their innovative technology on monitors around the room.
One SME medDigital showed their DefinitiveDx system, a digital platform that enables doctors to share and discuss complex patient cases. DefinitiveDx helps to avoid long waiting times for consultations and creates informative online out-of-hours referrals. It’s already being used effectively by GPs from Southwark CCG to share their cases online with a panel of paediatric consultants from The Evelina London and King’s Hospitals.
— Felix Jackson (@felixjackson) March 3, 2016
Another SME, uMotif also showcased their digital patient monitoring tools. They are currently working on “100 for Parkinson’s”, a ground-breaking global study of Parkinson’s, that aims to find out how tracking your health can help improve the lives of those with the disease.
— ZPB Associates (@ZPBLtd) March 3, 2016
“Further, faster” is a continually evolving resource, containing blogs, case studies and best practice stories. Journalista Strategy Director, Holly Sutton, has written the “5 steps to amplifying advocacy of your SME to accelerate its growth” and we encourage you to get in touch and submit a blog of your own.