With a career spanning several NHS organisations, health trade unions, public policy think-tanks, political journalism and the European Parliament, Holly has an in depth knowledge of her clients’ industries and networks.
Holly began her career in the NHS, working for what was then the North East London Strategic Health Association, then moved into communications for the Royal College of Nursing. Taking her specialist health knowledge with her, Holly then became a freelance features writer for The Health Service Journal and later economics editor of Regeneration & Renewal.
As a health and political journalist, Holly regularly interviewed industry leaders including Sir Digby Jones and Sir Michael Lyons, as well as senior politicians Ruth Kelly, Ed Miliband and Patricia Hewitt.
Holly returned to public relations to take a senior communications role at London Councils, before moving to Brussels to work in public relations in the European Parliament. Here, she contributed to titles such as Financial Times, The Sunday Times, BBC, New York Times, The Times, International Herald Tribune, The Telegraph and New Statesman. Holly left the European Parliament to found Journalista, the answer to her search for an intelligent, well networked and responsible communications agency.
Favourite journalist: Evelyn Sharp for shunning the spring clean in the 1920s, Angela Carter for forging the way for engaging patient feedback with ‘Notes form a Maternity Ward’ in 1983 in the New Statesman and more latterly Caitlin Moran for her side splitting views and pragmatic approach to weddings and pants.
Story that has changed the way I think: Ruth Picardie’s ground breaking columns ‘Before I say Goodbye’ in the Observer paved the way for a string of copy cat confessionals across the dailies. But it was Ruth’s frank and stomach gripping style that made me really realise that you have to seize each day and make it count, do something good and change something bad, because life can be truly unfair.
Media I consume most regularly: I wake with the start of the Today Programme and read the Times on my iPad on the way into work, I’d rather read the Guardian but they haven’t got an iPad app yet. BBC News is on in the office all day and I also keep up to date with breaking news on Twitter throughout the day, I’ve been banned from watching Newsnight at home because I end up shouting at the TV.
Why I’m a Journalista: Because as a former journalist turned political PR I couldn’t find an intelligent, straight-speaking agency to work with at the European Parliament. So I started my own…