Showing how technology can help the NHS
When the shadow home secretary tweets about your work, you know your message is cutting through.
Influential figures such as MP Diane Abbott, as well as senior NHS England managers and several leading opinion formers all took to social media to spread the word on the speed, simplicity, and value for money of Cloud2’s business intelligence solutions after hiring Journalista.
Through Journalista’s work for the tech entrepreneurs, Cloud2 has also been shortlisted for the prestigious HSJ Awards and Patient Safety Awards, and received new business enquiries from NHS clinical commissioning groups and international healthcare organsiations.
The team at Cloud2 asked Journalista to help them build profile among NHS movers and shakers, to spark interest from potential clients.
Journalista recommended a lean and focused campaign to make the Cloud2 brand stand out within the competitive NHS market. Our team analysed data from Cloud2’s work, selected newsworthy angles, and secured positive and substantial coverage.
Having pre-interviewed three independent NHS advocates for Cloud2’s work, a subsequent pitch to Guardian Health Professionals secured a journalist-written article detailing how Cloud2’s Kinesis online messaging system was cutting GP-to-hospital referrals in London. Later, an authoritative thought leadership article on the digital capacity disparity between NHS trusts co-written by Cloud2 director Simon Hudson and Journalista appeared in target channel digitalhealth.net
The team at Journalista also oversaw Cloud2’s entry to the prestigious HSJ awards, which led to them being shortlisted in the Improving Care with Technology category. Cloud2 has also been recently shortlisted for the Patient Safety Awards because of Journalista’s application and heightened awareness about their work.
Director of Cloud2 Simon Hudson said Journalista had achieved several ‘milestone events’ for his firm, including Guardian coverage and reaching the HSJ awards finals.
“It is unlikely we could have achieved either of these without their support,” he said.
“We particularly like the way they interact with others, recognising that our senior staff have limited time and few opportunities to craft the materials and messages involved, so offer services that support these realities and do the bulk of the heavy lifting for us.”
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