Christmas campaign for Many Happy Returns
By Holly Sutton on October 12, 2010 | Category: Campaigns | Tags: 1940s, Christmas, communications, dementia, game, grandparents gifts, gray market, Media, older generation, strategy | No CommentsMany Happy Returns produces beautiful flash cards of by-gone eras to stimulate conversations between older and younger generations.
Following the successful launch of a pack of cards of pictures from the 1940s, founder and director of Many Happy Returns Sarah Reed is launching a second pack with pictures from the 1950s.
Journalista is supporting Many Happy Returns in promoting its brand and increasing sales ahead of the Christmas period. We are doing this through a strategic and well targeted media campaign aimed at people who work with, volunteer with and/or care for older people. As well as the general consumer market – many of whom will visit or host older relatives, neighbours or family friends over the festive period.
