Will Labour’s lofty NHS plans fall down a cash black hole?

By James Tout on September 23, 2014 | Category: Blog | No Comments

First published on Left Foot Forward on 23 September 2014: http://bit.ly/1tWSaGZ

With the final party conference season before next May’s general election underway, the main political parties are treating their gatherings as a pitch to the voters.

Read more …

Saving NHS Care

By Carl Packman on September 19, 2014 | Category: Blog | No Comments

It was revealed last week by the HSJ that a coalition of health and social care leaders have called upon all political parties to make manifesto commitments of at least £4bn to fund changes to NHS services over the course of the next parliament.

Read more …

Could the ‘NHS factor’ clinch it for Yes Scotland?

By James Tout on September 11, 2014 | Category: Blog | No Comments

First published in Health Service Journal on 11 September 2014: http://bit.ly/WN8RX

And so the unthinkable has happened: One week to go until the Scottish independence referendum and the polls suggest the rival Yes and No campaigns are neck and neck.

Read more …

Lies, damned lies and NHS fraud statistics

By Erica McAlpine on March 26, 2014 | Category: Blog | Tags: , , | No Comments

As Gwyn and Chris’ marriage is ‘consciously uncoupled’ a new union appears between the Guardian and the Express on NHS fraud statistics.

Read more …

Top five tips for PRs selling in to London Live

By Catherine Scale on March 20, 2014 | Category: Blog | Tags: , , | No Comments

At a time when channels, such as BBC3, are migrating to online only platforms – how will a brand new TV channel fare in the battle for viewers? I went along to meet London Live, the station that will occupy the prestigious spot on Freeview channel 8 to find out.

Read more …

A wet news weekend in February – PR lessons from a giraffe, a lion and a hog

By Erica McAlpine on February 11, 2014 | Category: Blog | No Comments

Were you stirred by the international outcry over Marius, the two year old giraffe who was fed to the lions in Copenhagen Zoo?

On the same day, Longleat Wild Safari park in Wiltshire killed a lioness and her five cubs, but this story was largely ignored by the British media.

Why did the British media focus their attention on a Giraffe in a Danish zoo, rather than a lioness and her cubs being culled in Wiltshire, right on Blighty’s doorstep?

Read more …

Are we on the brink of a healthcare revolution?

By Catherine Scale on February 3, 2014 | Category: Blog | No Comments

Self-monitoring your health is now easier than ever. With the touch of a smart phone we can monitor our heart rate, posture and even our sleeping patterns. If we were that way inclined we could gather an overwhelming wealth of data about ourselves. Not only smart phone apps but gadgets and pocket-sized machines are available to provide us with an enormous insight into our every day functioning. Rapid technological improvements are offering us evermore accurate data, but we have to ask ourselves whether simply seeing these numbers is enough to motivate us to make positive change. Is looking at a pedometer that tells us we’re 45 per cent behind the national average number of steps going to make us get up off the couch? Read more …

The fight for patient data – PR techniques versus fear tactics

By Catherine Scale on January 28, 2014 | Category: Blog | No Comments

Recently, charities and health-care providers from the Wellcome Trust to the London School of Hygiene and Tropical Medicine have been queuing up to give their public backing to the Government’s efforts to create a single online NHS database for patient medical files. The coverage of this story shows an interesting divide between a government-backed, carefully orchestrated PR campaign on the one hand, and on the other, privacy activists and certain parts of the press who have cleverly linked this story to a general narrative of NHS privatisation. Read more …

Journey to Journalista: from higher education to graduate employment

By Catherine Scale on January 18, 2014 | Category: Blog | No Comments

The recent spate of coverage of the changing experiences of students and new graduates has encouraged me to reflect on my own journey to Journalista. Greg Hurst’s Times article (13/01/14) analyses the rising trend of university as the first step onto a conveyer belt of internships, starting with Freshers’ week networking events, and hurtling on via open days, career fairs and summer internships towards a Grad Scheme Job in a Times top 100 company. In theory. The Labour Party has meanwhile announced plans for a ‘debt free’ degree program, with costs shared by government and employers, with, presumably, employers influencing the curriculum (reported in the Guardian), potentially spelling the end for the humanities and arts. We have seen articles varying from Razavi’s ferocious piece in the Independent (25/11/13) suggesting unpaid internships are a just punishment for those too lazy to gain work-experience while studying, to pieces like Jack Davis’s recent post on the Information Daily, arguing unpaid internships threaten social mobility. Read more …


By Mel Bennardo on August 18, 2013 | Category: Blog | No Comments

Clinical Commissioning Groups (CCGs) are to partake in the largest deployment of telehealth services in the country to date, giving some 1,500 patients the opportunity to use touchscreen technology to respond to questions about their own health at home.

Read more …