Recipe for a perfect healthcare system

By Holly Sutton on October 9, 2014 | Category: Blog | No Comments

The world doesn’t have a perfect healthcare system, but if it did, these 14 ingredients collected from darling of the NHS grad scheme and jewel of KPMG Mark Britnell is how it would be made up.

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Can the Lib Dems’ mental health promise claw back credibility?

By Rob Preston on October 8, 2014 | Category: Blog | No Comments

After both Ed Miliband and David Cameron put improving the NHS at the heart of their party conference speeches, Nick Clegg and the Liberal Democrats are doing the same this week – with a particular focus on mental health.

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Will Labour’s lofty NHS plans fall down a cash black hole?

By James Tout on September 23, 2014 | Category: Blog | No Comments

First published on Left Foot Forward on 23 September 2014:

With the final party conference season before next May’s general election underway, the main political parties are treating their gatherings as a pitch to the voters.

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Saving NHS Care

By Carl Packman on September 19, 2014 | Category: Blog | No Comments

It was revealed last week by the HSJ that a coalition of health and social care leaders have called upon all political parties to make manifesto commitments of at least £4bn to fund changes to NHS services over the course of the next parliament.

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Could the ‘NHS factor’ clinch it for Yes Scotland?

By James Tout on September 11, 2014 | Category: Blog | No Comments

First published in Health Service Journal on 11 September 2014:

And so the unthinkable has happened: One week to go until the Scottish independence referendum and the polls suggest the rival Yes and No campaigns are neck and neck.

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Lies, damned lies and NHS fraud statistics

By Erica McAlpine on March 26, 2014 | Category: Blog | Tags: , , | No Comments

As Gwyn and Chris’ marriage is ‘consciously uncoupled’ a new union appears between the Guardian and the Express on NHS fraud statistics.

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Top five tips for PRs selling in to London Live

By Catherine Scale on March 20, 2014 | Category: Blog | Tags: , , | No Comments

At a time when channels, such as BBC3, are migrating to online only platforms – how will a brand new TV channel fare in the battle for viewers? I went along to meet London Live, the station that will occupy the prestigious spot on Freeview channel 8 to find out.

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A wet news weekend in February – PR lessons from a giraffe, a lion and a hog

By Erica McAlpine on February 11, 2014 | Category: Blog | No Comments

Were you stirred by the international outcry over Marius, the two year old giraffe who was fed to the lions in Copenhagen Zoo?

On the same day, Longleat Wild Safari park in Wiltshire killed a lioness and her five cubs, but this story was largely ignored by the British media.

Why did the British media focus their attention on a Giraffe in a Danish zoo, rather than a lioness and her cubs being culled in Wiltshire, right on Blighty’s doorstep?

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Are we on the brink of a healthcare revolution?

By Catherine Scale on February 3, 2014 | Category: Blog | No Comments

Self-monitoring your health is now easier than ever. With the touch of a smart phone we can monitor our heart rate, posture and even our sleeping patterns. If we were that way inclined we could gather an overwhelming wealth of data about ourselves. Not only smart phone apps but gadgets and pocket-sized machines are available to provide us with an enormous insight into our every day functioning. Rapid technological improvements are offering us evermore accurate data, but we have to ask ourselves whether simply seeing these numbers is enough to motivate us to make positive change. Is looking at a pedometer that tells us we’re 45 per cent behind the national average number of steps going to make us get up off the couch? Read more …

The fight for patient data – PR techniques versus fear tactics

By Catherine Scale on January 28, 2014 | Category: Blog | No Comments

Recently, charities and health-care providers from the Wellcome Trust to the London School of Hygiene and Tropical Medicine have been queuing up to give their public backing to the Government’s efforts to create a single online NHS database for patient medical files. The coverage of this story shows an interesting divide between a government-backed, carefully orchestrated PR campaign on the one hand, and on the other, privacy activists and certain parts of the press who have cleverly linked this story to a general narrative of NHS privatisation. Read more …