Recipe for a perfect healthcare system

By Holly Sutton on October 9, 2014 | Category: Blog | No Comments

The world doesn’t have a perfect healthcare system, but if it did, these 14 ingredients collected from darling of the NHS grad scheme and jewel of KPMG Mark Britnell is how it would be made up.

Read more …

We’re hiring: Senior Account Executive

By Holly Sutton on February 11, 2014 | Category: Uncategorized | No Comments

We are seeking a bright and engaging person to work with us to devise, manage and deliver PR campaigns using a combination of traditional, digital and social media tools and techniques. This role offers the opportunity to work closely with the senior executive teams and MD of the agency across all elements of the business. This is an excellent opportunity for someone who is ambitious and believes they could progress quickly if given the chance to prove themselves.

Read more …

PR week analysis of statistics usage cites Journalista.

By Holly Sutton on January 8, 2014 | Category: News | No Comments

Holly Sutton, Journalista’s founder and managing director was the only voice from the PR sector featured in an article in PR Week (‘Lies, damned lies and statistics) In the piece, Holly discusses how important it is for people communicating numbers to understand statistics and how to recruit this into PR teams. Holly states that ‘the ability [of PR professionals] to drill down into statistics transforms you from ordinary to excellent’.

ukactive – Case Study

By Holly Sutton on November 29, 2013 | Category: Case Studies | No Comments

Click below to see details of the work we are doing with ukactive.

Read more …

Clever Together – Case Study

By Holly Sutton on November 29, 2013 | Category: Case Studies | No Comments

Click below to learn how Journalista created a campaign that positioned Clever Together as the leading experts on service improvements through creative solutions.

Read more …

MySupportBroker – Case Study

By Holly Sutton on November 29, 2013 | Category: Case Studies | No Comments

Click below to learn how Journalista created a campaign that looked to make MySupportBroker recognised as the leading organisation in care support brokerage.

Read more …

ukactive

By Holly Sutton on November 28, 2013 | Category: Clients | No Comments

ukactive is the umbrella body for the physical activity industry. Its goal is to get more people, more active, more often and to highlight the risks of sedentary behaviour. It also pulls together a wide range of organisations in their call to focus the nations attention on getting moving over weight loss.

We are working with ukactive to launch a campaign to combat the growing number of Britons who are inactive.

Queen Square Imaging Centre

By Holly Sutton on November 28, 2013 | Category: Clients | Tags: , , , , , , , | No Comments

Incorporating two centres, the Queen Square Imaging Centre and the Heart Hospital Imaging Centre, QS Imaging is a private health care provider that gifts all profits back to University College London Hospital.

We are working with Queen Square Imaging Centre on a long-term marketing proposal to improve their referral rates within the private sector. We are initially carrying out a detailed piece of market analysis to inform a strategic plan that will lead our approach to improving QS Imaging’s communications with their key-stakeholders.

Health and Care Professions Council

By Holly Sutton on November 28, 2013 | Category: Clients | No Comments

The Health and Care Professions Council is a regulator of health and care workers. It regulates the industry by establishing a level of standards that individuals on their register need to adhere to.

Thanks to the wide range of professions regulated by the Health and Care Professions Council the stakeholders for the organisation are a constantly changing list.

We are working with the Health and Care Professions Council to identify and prioritise the stakeholders they currently have as well as those they feel are needed to deliver their communications strategy.

Clever Together

By Holly Sutton on November 28, 2013 | Category: Clients | No Comments

Clever Together is an organisation that works to deliver fast and effective service improvement for their clients by leveraging the power of crowdsourcing.

Clever Together train teams to use crowdsourcing and leave behind the processes, knowledge and tools needed by executives and leaders.

We worked to make Clever Together a better known brand within the healthcare sector. Creating engagement with healthcare professionals over an intensive three month campaign.