By Oscar Holland on
March 20, 2012 |
Category: Blog |
Tags: marketing, PR, public relations, Ryanair, stunt, stunts, Thorpe Park |
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When well executed, publicity stunts are a great way to create excitement around your brand and show that you can do something fun as well. They can be feats of creative genius that engage the public and add a little colour to the news cycle.
From FHM projecting a naked Gail Porter onto the Houses of Parliament to Prince changing his name to an unpronounceable symbol, the PR industry has found some truly ingenious ways to get people talking.
However, PR teams have occasionally strayed from headline-grabbing creativity towards sheer fabrication and are rightly exposed by the media outlets they are trying to court. Here’s my list of the top three not-so-subtle stunts that test the old adage that ‘all publicity is good publicity’.
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By Daniel Saunders on
February 29, 2012 |
Category: Blog |
Tags: Adele, Emma Harrison, George Osborne, Gordon Brown, Homs, hosepipe ban, media round up, Michael Gove, Sacha Baron Cohen, Syria, The Dictator, The Sun, The Sun on Sunday |
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The debate over unpaid jobs continued this week with a large number of businesses withdrawing from the Government’s ‘workfare’ scheme amid growing discontent from the general public.
Chair of A4e Emma Harrison stood down after her company, administrators of a number of Government employment and training programmes, became subject of a police investigation into suspected financial irregularities.
Elsewhere the conflict in Syria rumbled on and Rupert Murdoch’s the Sun launched its first Sunday edition which managed to sell over three million copies in its first run.
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By Daniel Saunders on
February 15, 2012 |
Category: Blog |
Tags: Adele, Andrew Lansley, Fabio Capello, Football Association, Grammys, Harry Redknapp, media round up, Milan Mandarić, Syria |
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President Bashar al-Assad was under pressure as the death toll continued to rise in the city of Homs, subject of bombardment by Syrian national forces. Many commentators and activists have complained of widespread inaction following Russia and China’s veto of a UN resolution aimed at halting the conflict.
Thursday played host to a sporting double header beginning with the conclusion of the dramatic tax evasion trial of Harry Redknapp and Milan Mandarić at Southwark Crown Court. After a 13 day trial the two men were cleared by the 12 person jury of all the charges. Read more …
By Daniel Saunders on
February 10, 2012 |
Category: Blog |
Tags: Chris Huhne, Ed Lester, Ed Miliband, Fred Goodwin, Harry Redknapp, John Terry, media round up, Stephen Hester, Syria, TOWIE, William Hague |
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The mysterious Honours Forfeiture Committee made an unlikely foray into the public sphere following its decision to revoke the knighthood bestowed upon Fred Goodwin.
His award for services to banking was rescinded in response to his role in the demise of RBS and its subsequent part-nationalisation.
Another RBS banker – current CEO Stephen Hester - continued to make the headlines with the story about his curbed bonus rolling over from last week.
But in a photo finish in the race for lead story of the week, the news of John Terry losing the captaincy of the national side edged ahead by a single article. The Football Association’s decision to strip Terry of the armband followed the announcement of a July trial where he faces charges of racially abusing QPR’s Anton Ferdinand
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By Daniel Saunders on
February 2, 2012 |
Category: Blog |
Tags: Alex, David Cameron, Davos, Harry Redknapp, Iain Duncan Smith, media round up, Mitt Romney, news, Newt Gingrich, Nick Clegg, RBS, Salmond, Stephen Hester, TOWIE, Vince Cable |
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Public pressure mounted on RBS CEO Stephen Hester and the decision by the bank’s board to award him a £1m bonus on Thursday.
After a wave of negative sentiment, and facing the prospect of a Commons vote, about him receiving 3.6 million of the bank’s shares he bowed to pressure and relinquished his bonus.
David Cameron bolstered his Air Miles account with his journey to another economic summit, this time in Davos, tasked with stimulating growth and ensuring global stability.
During his address to the World Economic Forum the prime minister emphasised the need for Europe to be ‘bolder’ in order move away from its economic troubles. Read more …
By Daniel Saunders on
January 26, 2012 |
Category: Blog |
Tags: Boris Johnson, Costa Concordia, Croatia, Ed Miliband, Ken Livingstone, media round up, Michael Gove, Mitt Romney, Newt Gingrich, wikipedia |
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The ongoing saga of the Costa Concordia capsize rolled over from last week with much of the media attention shifting towards the vessel’s captain, Francesco Schettino, who found himself in hot water over a number claims relating his questionable conduct during the disaster.
Currently under house arrest, the captain has been accused of leaving the vessel before its evacuation was complete and has been labelled with the title of “Captain Coward” by many outlets. His reputation was further dented by the release of a radio conversation between him and the coastguard, during which he was ordered to get back onto the ship with the words “vada a bordo, cazzo” which opened the floodgates to a range of parodies and related memorabilia. Read more …
By Daniel Saunders on
January 19, 2012 |
Category: Blog |
Tags: Bannockburn, Big Brother, Costa Concordia, High Speed 2, Holyrood, Justin Bieber, leveson inquiry, media round up, Mitt Romney, NHS, Scottish independence, Westminster |
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A war of words erupted between Westminster and Holyrood this week with the battle lines being drawn over a referendum on Scottish independence. Having already agreed on the principle of holding a vote, the debate was focused on many of the key details and terms behind it.
Timing has emerged as a major sticking point with the coalition government looking for a decision to be reached within 18 months. This contrasts the SNP who are focused on an Autumn 2014 vote, a date that happens to coincide with the 700th anniversary of the Battle of Bannockburn – a historic Scottish victory.
Mitt Romney took another step forward in securing the Republican Party’s nomination after winning the New Hampshire primary by a comfortable margin and joining an elite group of candidates to win their first two contests not as an incumbent. His victory speech took the tone of a man challenging the White House rather than his own party rivals, indicative of his commanding position in the contest.
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By Daniel Saunders on
January 16, 2012 |
Category: Blog |
Tags: Big Brother, Diane Abbott, Ed Miliband, media round up, Mitt Romney, Republican nomination, Stephen Lawrence, Steven Hawking, William Hague |
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Convictions, concern and controversy lead the way this week with much of the press’ focus on Gary Dobson and David Norris being found guilty of the murder of Stephen Lawrence in 1993.
Internationally, concern continued to grow about the safety of medical implants made by the French firm Poly Implant Prothèse. The issue was lead in the UK with a debate over who would be responsible for the removal silicone implants. Many representatives from the private sector, responsible for 95 per cent of the affected procedures, asserted that the responsibility for resolving any subsequent medical issues relating to the implants did not lay at their door.
In the US, the race to become the Republican Party’s presidential candidate began in earnest this week with the Iowa caucuses. These concluded with the former governor for Massachusetts, Mitt Romney, emerging victorious by a margin of only eight votes. Despite this narrow result Romney is widely expected to win the overall nomination to face the incumbent, Barack Obama, on November 6th. Read more …
By Daniel Saunders on
January 6, 2012 |
Category: Blog |
Tags: 2011, 2012, Arab League, Duke of Edinburgh, Kim Jong-un, Lorraine Kelly, media round up, New Year Honours, North Korea, Ronnie Corbett, Salford, Syria |
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As 2011 trudged away into the annals of time, 2012, and the entire pyrotechnic stocks of western Europe, burst onto the scene.
Much of the excitement surrounding this transition highlighted that some individuals seem unable to mention 2012 without linking it to a small sporting event scheduled to take place this summer (549 articles) or eschatological fears about the world ending in December (54 articles).
This can of course be attributed to the fact that this week marked an extreme case of national news dormancy which was described by some as being invented solely for the purpose of giving people time to “break in” their new slippers.
Despite this there were some signs to indicate the world had totally switched its attention away from footwear with the news of Kim Jong-un acquiring further positions of power over the secretive state of North Korea leading the way ahead of the customary announcement of New Year honours.
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By Daniel Saunders on
December 31, 2011 |
Category: Blog |
Tags: 2011, Andy Murray, Arab spring, Eurozone, Gaddafi, leveson inquiry, media round up, Osama bin Laden, phone hacking, Rupert Murdoch, Steve Jobs, Strictly Come Dancing, X Factor |
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As the sun sets on another year, Journalista takes a step back and looks at the stories that have well and truly pitched their tents and occupied the headlines in 2011.
In a year of revolution, comings, goings and the inevitable controversies, it will be interesting to see which of the stories that dominated the media agenda will go on to define 2011 in years to come and which ones fall by the wayside.
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